They may hang around for a bit yet, they have only been going about 9 months, but they wont last forever (will they)

They have been going for a year actually- from what I remember they began September 99

Of course the hearts will stay.

The hearts ident, is another matter.

>They have been going for a year actually- from what I remember they began September 99

Right - they started on Monday October 5th 1998 at 9.25am along with the new [itv] logo and the 'TV from the Heart' phrase. The hearts weren't actually incorperated into any idents at this stage. They were, however, used on the website and, in some regions, on break-bumpers. I can't remember if they were used on trails though.

We have had heart break bumpers and trails from 1998 on the Granada northern channels.

Yep there staying for as long as tv lasts so we all better get used to them now hadnt we

IT LOOKS LIKE THEY ARE STAYING, YORKSHIRE USED THEM AT HE START OF THE MORNING AND IT SOUNDS LIKE TYNE TEES DID TOO

Well Tyne Tees logo, they obviously didnt have much time to do that...cant say im a fan of it...I think that have stolen my idea you know, of the semi circle pointing towards the region, Cos I did that with Granada - it looked exactly the same. and I did it ages ago, I should sue.

I thought that the hearts came into existance when the news at ten was moved and the whole [itv] brand relaunched on march 8th 1999?

remember those awful promos based around an 8 (ie two clocks denoting the new news times at 18:30 and 23:00! - very clever indeed!) with trev mc-d and dermot thingy?

The hearts will be staying for a while yet I feel.Its easy to do joint continuity announcements over this ident as their all the same length

>I thought that the hearts came into existance when the news at ten was moved and the whole [itv] brand relaunched on march 8th 1999?

No - IT\* became [itv] on October 5th 1998 in time for the launch of DTT a month and a bit later. The news did change in March, but that was way after the new look. If you have back issues of the Radio Times you might be able to see when the logo changed.

This does not tell the whole story.
The logo changed in March, but the hearts idents began only in October. The regional idents carried on for a few months in conjunction with the logo on trailers.

Typical ITV mess.

Nooo no no no!! The ITV stations started putting out generic (IT\=) trailers in March 1998. the [itv] and the hearts came in October. It stayed that way until October/November the following year, when some of the stations went over to the hearts ident. But not all of em. And a couple (YTV and TT) have 2 idents, the hearts one and a local one which is nowt like the hearts. And TT now have 2 different logos.

Yup, typical ITV mess.

Yes, Jase, you are completely right. I don't know why I said what I said.

And, of course, the YTV regional ident is inspired by the ITV hearts (but a lot nicer).

True, but was it inspired by the hearts, I wonder, or the other way round. YTV (along with Granada and TT) had been using the same basic design for trailers for at least 10 months prior to the introduction of the ITV generic branding on the idents.

If you look and listen carefully, HTV have changed it's hearts ident. They use the old ones aswell, but the new version has HTV's website address and the music is slightly different.

they dont always use the website, it is VERY rare that they use it actually, and I have it on tape and the music is not different - at least not so that a human could pick it up

>they dont always use the website, it is VERY rare that they use it actually, and I have it on tape and the music is not different - at least not so that a human could pick it up

Who said I was human? No, you are right the music isn't different on the website version-but there is another version that I saw the other day that used what sounded like the ITV hearts christmas music.

>If you look and listen carefully, HTV have changed it's hearts ident. They use the old ones aswell, but the new version has HTV's website address and the music is slightly different.

NO! They have introduced exactly the same idents as before but if it preceedes a local programme that is featured on the local website then the ident with the web address is used. The music has not changed a single iota!!


CLEAN YOUR EARS OUT!

okay you say they are keeping them for joint continunity but lwt & carlton are longer than hearts

Answer:

It's just you.