Ad Break Points Posted Tue Aug 1 21:54:37 BST 2000 by Justin

Who is it who decides where an ad break should go in a programme where there is no clear "End Of Part 1/Part 2" mark? I've noticed in ER that Channel 4 will cut to an ad break barely five minutes after the opening titles (and even with a pre-credits scene, that's still only about 12 minutes in).

Anyway, the main reason I'm asking this seemingly trivial question is this:

I was watching an old episode of Cracker from 1994 last night on Channel 4, which I remember watching originally on ITV. It was the (pretty harrowing) serial rapist story, and in the original transmission, when Floyd commits the first attack, the director chose to fade to black before the actual rape, and faded up again for an aftermath scene (same setting), denoting the passing of time.

This scene only occurs about ten minutes into the episode.

However, Channel 4 took this "fade-out" as an excuse for a commercial break, meaning all dramatic tension (and a fair bit of sensitivity, given the situation) was destroyed.

Whether a mistake, or a deliberate decision, I am curious as to why Channel 4 couldn't wait for the 20-minute mark (the more usual break point for a 60-minute drama). Can anyone explain, in layperson's terms, why they might have started to do this?


Subject: Re: Ad Break Points [ Previous Message ]
Posted By PJ on Tue Aug 1 23:05:10 BST 2000:

Cracker eh? I can't beleive it was ever shown on ITV - a drama that good? Where did ITV originally place the advert?


Subject: Re: Ad Break Points [ Previous Message ]
Posted By Justin on Tue Aug 1 23:07:26 BST 2000:

>Cracker eh? I can't beleive it was ever shown on ITV - a drama that good? Where did ITV originally place the advert?

It was when Catherine's husband (John McArdle) was informed at work. You see a long shot of him on the phone - Floyd watches him get into his car and race off at top speed. Perfect ad break point.


Subject: Re: Ad Break Points [ Previous Message ]
Posted By Justin on Tue Aug 1 23:20:48 BST 2000:

>>Cracker eh? I can't beleive it was ever shown on ITV - a drama that good?

The first two series (Men Should Weep was the final story of the second series) are superb, nothing less. The third is a bit wayward, but still streets ahead of most of the competition. Incidentally, isn't it interesting that almost all the chief suspects throughout the series (Adrian Dunbar, Susan Lynch, Andrew Tiernan, Christopher Fulford, Jim Carter, Emily Joyce, John Simm - and of course, one Robert Carlyle) went on to bigger things following their Cracker appearances, but Graham Aggrey (Floyd in Men Should Weep) has unfortunately seemingly disappeared without trace. He is brilliant in it - why didn't he get any other high profile roles? Or did he?

BTW I know this isn't exactly comedy related, so here's a connection:

Mark Lambert (who was the chief suspect in the Brotherly Love story from 1995) was the gasman from the Bottom episode - still the best one by far.


Subject: Re: Ad Break Points [ Previous Message ]
Posted By PJ on Wed Aug 2 00:53:46 BST 2000:

Not comedy related? What about Coltrane?


Subject: Re: Ad Break Points [ Previous Message ]
Posted By Mr Ree on Wed Aug 2 07:47:15 BST 2000:

Where the commercial breaks go is up to two groups of people: (a) the sales houses, who inform the companies in which clock-hour breaks can be taken, and (b) the editors/previewers who go on the sales house info and then decide where to put the breaks.

This is why a film shown on ITV in nightime will vary depending on the providing company. You may have exactly the same film in the listings going out at supposedly the same time, but the times the breaks go out and the lengths of each part may vary significantly.


Subject: Re: Ad Break Points [ Previous Message ]
Posted By TV Person on Wed Aug 2 09:03:18 BST 2000:


>BTW I know this isn't exactly comedy related, so here's a connection:

So? It doesn't have to be comedy related! It is more than just a comedy forum y'know!


Subject: Re: Ad Break Points [ Previous Message ]
Posted By Jon on Wed Aug 2 12:01:28 BST 2000:

It shouldn't be.


Subject: Re: Ad Break Points [ Previous Message ]
Posted By Mike J on Wed Aug 2 13:09:07 BST 2000:

>However, Channel 4 took this "fade-out" as an excuse for a commercial break, meaning all dramatic tension (and a fair bit of sensitivity, given the situation) was destroyed.

Hmmm. Whoever showed "Robocop" the other night (was it Ch4?) elected to shove an ad break in between Murphy's shooting and his reactivation as a cyborg. The whole idea of that scene is that the screen fades to black and then goes to video 'snow', as the Murphy is brought to life within the machine.

Declining standards, whole organisation run by a bunch of know-nothing kids, blah, blah, mutter, mutter...


Subject: Re: Ad Break Points [ Previous Message ]
Posted By Richard on Wed Aug 2 13:30:06 BST 2000:

>It shouldn't be.

Why not?


Subject: Re: Ad Break Points [ Previous Message ]
Posted By Bods on Wed Aug 2 13:55:49 BST 2000:

>It shouldn't be.

If you want a completely comedy only forum, go and set up your own.


Subject: Re: Ad Break Points [ Previous Message ]
Posted By Bods on Wed Aug 2 13:57:21 BST 2000:

>Where the commercial breaks go is up to two groups of people: (a) the sales houses, who inform the companies in which clock-hour breaks can be taken, and (b) the editors/previewers who go on the sales house info and then decide where to put the breaks.

The only other factor is ITC regulations. ITV, C4 and C5 all have a max of 7mins of advertising an hour. Satalite/Cable channels can have 9.

What goes on for ITV2/S2,TV-YOU etc I don't know.


Subject: Re: Ad Break Points [ Previous Message ]
Posted By Jase on Wed Aug 2 20:12:48 BST 2000:

Leave it Jon. You're beginning to sound pathetic.


Subject: Re: Ad Break Points [ Previous Message ]
Posted By Justin on Wed Aug 2 20:20:15 BST 2000:

>Where the commercial breaks go is up to two groups of people: (a) the sales houses, who inform the companies in which clock-hour breaks can be taken, and (b) the editors/previewers who go on the sales house info and then decide where to put the breaks.
>
Thanks, Ree. But does this mean that now programmes can be cut, chopped, or moved around on this basis? I've heard that syndication/cable transmissions of old shows do this all the time. Because the way Cracker was interrupted like that seemed utterly unnecessary.


Subject: Re: Ad Break Points [ Previous Message ]
Posted By Justin on Wed Aug 2 20:21:20 BST 2000:


>So? It doesn't have to be comedy related! It is more than just a comedy forum y'know!

Oh dear - just trying to keep both sides happy. Looks like I failed...


Subject: Re: Ad Break Points [ Previous Message ]
Posted By Justin on Wed Aug 2 20:21:55 BST 2000:

>Not comedy related? What about Coltrane?

Bo. What a fool I am.


Subject: Re: Ad Break Points [ Previous Message ]
Posted By Mr Ree on Thu Aug 3 07:37:59 BST 2000:

> Because the way Cracker was interrupted like that seemed utterly unnecessary.

I wholly agree with you. It is unnnecessary and how well a break has been placed often shows how good that particular editor/previewer is. In Channel 4's case, useless.


Subject: Re: Ad Break Points [ Previous Message ]
Posted By Anonymous on Sun Aug 6 17:58:55 BST 2000:

(name removed) and (name removed) write this website.(name removed) and (name removed) write this website.(name removed) and (name removed) write this website.(name removed) and (name removed) write this website.

So very very boring.


Subject: Re: Ad Break Points (Cracker) [ Previous Message ]
Posted By Justin on Wed Aug 9 21:33:27 BST 2000:

PJ, and anyone else who might have watched Cracker on Monday night:

Did you spot Fiona Allen (Smack The Pony) in a blink-and-you'll-miss-it cameo?


Subject: Re: Ad Break Points (Cracker) [ Previous Message ]
Posted By PJ on Wed Aug 9 22:35:22 BST 2000:

She was one of the people questioned by the policeman wasn't she? I wasn't sure when i saw it, but i checked the credits at the end. What an actress.


Subject: Re: Ad Break Points [ Previous Message ]
Posted By Justin on Wed Aug 9 22:44:16 BST 2000:

>She was one of the people questioned by the policeman wasn't she? I wasn't sure when i saw it, but i checked the credits at the end. What an actress.

Wasn't her role described as "Home Owner", I think? What a show, though, eh?


Subject: Re: Ad Break Points [ Previous Message ]
Posted By PJ on Thu Aug 10 01:49:20 BST 2000:

I still don't believe it was ever shown on ITV - surely that was a dream? I need someone to give me proof. Unless an episode has Robson Green hidden in it a pyschotic (yet cheeky) mad man, then i won't believe.
Wonder what ever happened to the American version? That was reasonable entertainement - so what f its the same storylines but with Fitz more presentable...
Anyway, ad breaks...


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