Journalist scum, eh? A much loved
tautology. Trips off our tongues before doing a back-flip and
lodging firmly in our throats. We choke on it a bit, sit down to
recover, and then go out and buy a paper. Journalism's a dirty
job, but some immoral, self-serving, dick-brained bully has to do
it. And anyway, we're middle-class and we buy The
Guardian, which doesn't count does it?
Well, we're sorry, but no. It's our belief that
journalism is the single most depressing, misanthropic and
indefensible vocation anyone can undertake. It really doesn't
matter with which newspaper you place your allegiance - they're
all the same. Having said that, anyone who defends The Sun,
no matter how erudite they may be, deserves to be shot through the
lungs. But more of that later.
Journalists are chameleons. The man who writes for The
Guardian in the morning could just as easily be be filing
reports for The Sun come lunchtime. Journalists are taught
to be flexible, able to dumb themselves up and down depending on
the demands of their readership. And the readership is everything -
newspapers are interested solely in making money, and they do this
by endorsing and magnifying what they reckon their readers are
thinking. The Daily Mail, for example, isn't written by
a staff consisting of retired colonels and blue-rinsed WI monsters
- it's written for retired colonels and blue-rinsed WI
monsters. The articles are actually written by the same
manipulative, well-educated, should-know-better cokeheads who write
for every other newspaper in the country. They get together in wine
bars at night with people from The Independent and The
Daily Star and have a good laugh at all of us.
The greatest proof of this rather distasteful pudding is in the
editorial leaders. The Sun calls them 'The Sun
Says...' because it reckons (correctly) that its readers
won't understand the column's function otherwise, but they
amount to the same thing. These columns purport to be the voice of
the paper. In fact, they're nothing of the sort - they are
written by senior hacks, but only because they are an old hand at
propaganda. Editorial leaders, far from being the voice of anyone
on their staff, are written to a very strict formula - i.e., they
must provoke the 'yeah, fucking right' response from their
readers. This has one aim, and one aim only - to stop readers
cancelling their subscriptions.
So The Daily Mail, for example, write that asylum seekers
are dole-scrounging criminals bucking the system, while The
Guardian write that we should accept responsibility for these
people's plight and treat each case with the respect it
deserves. Both the Mail readers and the Guardian readers, in their
respective vernacular, utter 'Yeah, fucking right' over
their cornflakes, and agree that their paper is reflecting their
views so accurately they'll definitely go out and buy a copy
the next day. In truth, of course, neither paper gives a toss about
asylum seekers. Chances are, both viewpoints were written by the
same person.
Journalism is a very specialised craft, and writing an article
for an intended readership is more difficult than it looks. The
Sun could never genuinely be written by the morons who buy it,
because the rules are so complex. It's a strange irony that,
for a profession with a reputation for being cut-throat and brutal,
it's governed by so many legal and artistic regulations. A lead
story in The Sun may look like it's been written by the
brickies and bus drivers who it's aimed at, but this is an
illusion, and precisely the reaction it's designed to
provoke.
For example, in order to keep his or her job, a journalist must
know the law backwards. Writing an article about a celebrity's
private life, or an imminent court case, is a minefield in terms of
what one can and cannot say, and no editor is going to allow some
twat loose on a story unless they've had all the relevant
training. There's also a conceptual side - a tabloid story is
never the ill-informed, shapeless rant it appears to be: it must
have a precise, storytelling structure, and use a limited number of
words in a very calculated way. The language must be emotive rather
than emotional, thus creating the illusion that the reader is a
sensitive soul responding personally to a factual story when, in
fact, his mind is being manipulated for a fee.
Writing newspaper stories simply - The Sun's reading
age is pitched at 12 - is difficult to do, and this has lead to many
within the industry labelling tabloid journalism as 'art'.
Garry Bushell, for example, is a member of MENSA, who in his time
has written articulate pieces for journals like The Modern
Review and various music magazines. But he's smart enough
to know that he can make more money by pretending to be a
crypto-homophobic, send-em-all-back 'Voice of the people'
Rottweiller. Writing stupid stories for stupid people is a real
skill, and you need brains, cunning, application and perseverance
to do it well. Mind you, the same is probably true of killing a
child.
Journalism is aimed at endorsing the readers' views, but
journalists are really in it for themselves, and money controls
this unhealthy relationship. Take the Elton John 'rent
boys' scandal from a few years back. A completely fictitious
story, obtained from an unreliable source, but The Sun ran
the front-page story anyway. Why? Because it made economic sense.
The singer was almost certain to sue the paper, but the extra
readership The Sun would reap through printing the story
in the first place would more than cover said costs. In fact Elton
John went to the Press Complaints Commission instead, so all the
paper had to do was apologise. Alarmingly, however, this is now a
standard occurrence at all national newspapers - money for damages
set against readership potential is now part of a newspaper's
monthly budget. It's seen as a fact of life, the result being
that newspapers can afford to run false stories on a regular
basis.
Journalism has a gruesome hand in real events, and the saddest
thing is when people outside the industry use it to their own ends.
The abduction and murder of Sarah Payne is surely the most recent
and repulsive...and we're not just talking about the killing
itself. A week after Sarah goes missing, Mr and Mrs Payne give an
exclusive interview to the Mirror. The headline informs us that
'Sarah's parents tell their story to the Mirror's Sue
Carroll'. They are pictured, looking suitably distraught, on a
sofa, while inside there is an arty, soft-focus black and white
photograph of them embracing by a tree. Opposite them sits Carroll,
looking like she's come back from a make-over. A smile plays
across her face. This is just the boost she needs for her career -
a nice human interest story, with her name in the strap-line.
Luckily, she had her hair done for the occasion. Several million
Mirror readers will buy the paper because it reflects how they feel
about the case - i.e., that murdering little girls is a 'bad
thing', and there ought to be a law against it. Circulation is
up, and so is Sue Carroll. Meanwhile, several miles away, the
police are still looking for Sarah's body.
Just what fucking planet are we on here?
Journalism is a crime, and it pays. The worse thing is, young
trainee journalists are being taught that this is the way things
are, rather than being encouraged to fight against it. No
journalist gives a fuck about the Sarah Payne story or anything of
its kind - like police officers, they simply couldn't do their
job if they had a remotely human reaction to events of that kind.
So what use are they? Packs of News Of The World readers
are currently throwing bricks through the windows of innocent men
because they look a bit like a nonce - not because they care about
'the future of our children', but because it allows them to
forget how scummy and rancid their own tedious lives are and wallow
in the righteousness of being a 'concerned parent'. They
hold opinions, but they are not their own - they are the opinions
they believe they ought to be holding. There is strength in
numbers, especially if they're wearing balaclavas.